Keep Us Flying – Social Media Activation Plan

Campaign Overview

Keep Us Flying is a grassroots effort to protect the Spence Eccles Freestyle Pool and the athletes, coaches, and families who rely on it. We highlight the real impact of potential closure through visuals and storytelling — while giving everyone simple, constructive ways to help.

Core Campaign Themes

These themes are ideas to inspire your posts. The most effective content is personal and authentic. Please make this campaign your own — tell your story, show your athlete, and share your connection to the pool.

1) Legacy + Future Focused

“Keep the Legacy in Motion.” “Protect the Pipeline. Preserve the Pool.”
Hashtags: #KeepTheLegacyInMotion #ProtectThePipeline #PreserveThePool #RoadTo2034

2) Youth & Athlete-Driven Energy

“Keep Us Flying.” “Let Us Fly.”
Hashtags: #KeepUsFlying #LetUsFly #SaveOurSummer #SaveTheFreestylePool

3) Community & Family Connection

“Our Pool. Our People. Our Future.”
Hashtags: #OurPoolOurFuture #CommunityInMotion #UtahFamiliesForFreestyle

4) Utah + Olympic Identity

“The Road to 2034 Starts in the Pool.”
Hashtags: #RoadTo2034 #ParkCityToThePodium #UtahOlympicDream

Tag the Campaign

Please tag the campaign so we can find and amplify your posts:
Instagram: @keepusflying
Facebook: keepusflying

Tip: Add 2–4 of the hashtags above to each post for consistency across the community.

Content Inspiration

Every story, photo, and video makes a difference. You don’t need to follow a set schedule — just post what feels authentic to you. Here are a few types of posts that have the most impact:

Athlete Moments: Show your favorite jumps, landings, or summer pool sessions. Short clips (10–30 seconds) work great!
Family Stories: Share what the pool means to your family and community — how it keeps kids active, confident, and connected.
Coach Insights: Post about safety, teamwork, and the learning that happens on and off the ramps.
Legacy Posts: Pair current athlete videos with Olympic moments — show how the next generation continues Utah’s Olympic story.
Challenges: Join or start a movement like #FlyFor2034 — tag three friends to share their freestyle moves or memories.

Remember: tag @keepusflying on Instagram or keepusflying on Facebook so we can share your stories and celebrate our community together.

Campaign Badge Toolkit

Use these official badges in your posts and profiles to show your support for keeping the Spence Eccles Freestyle Pool open. Tag @keepusflying on Instagram and keepusflying on Facebook so we can reshare your post.

Quick downloads

Or grab everything at once: Download full badge pack (ZIP)

Usage tips: Keep the badge intact (please don’t stretch, recolor, or add filters). Place it on clean backgrounds and pair it with the hashtags #KeepUsFlying, #ProtectThePipeline, and #PreserveThePool. For assistance, contact keepusflying@gmail.com.

Tips for Posting

Keep it authentic — your voice and story matter most.
Use the hashtags above and tag @keepusflying (Instagram) / keepusflying (Facebook).
Stay positive and solution-oriented; be respectful in tone and tags.
Short videos (10–30s) and real photos perform best.
Ask friends to share, comment, or duet/stitch to boost reach.